Privacy Policy

1. Definitions and Interpretation

Services

Means the services which are to be provided by us according to the agreement for the provision of corporate administration services.

Personal Data

Any information relating to a data subject.

Website

Means the websites with domains alexc562.sg-host.com, www.amazon.chern.co, chern.co, www.amz.chern.co, any pages thereof, and all information and materials contained on the websites, as published by Chern & Co Limited established at 18 Mallow Street, Limerick, V94 N12Y, Ireland.

Your consent

Signifies your approval, whether provided to us for furnishing our services to you verbally, in written form, or by making payment for our services. Your consent to accept our services indicates that you have reviewed our publicly accessible privacy policy and cookie policy, both of which are referenced on our websites.

2. Information About Chern & Co LTD

Our website is operated by Chern & Co Limited, registered in Ireland under company number 604324.

Registered address: 18 Mallow Street, Limerick, V94 N12Y, Ireland
Telephone: +353 1 485 4244
Email: [email protected]

3. What Is Personal Data?

Personal data is defined by the General Data Protection Regulation (“GDPR”) and the Data Protection Act 2018 (collectively, the “Data Protection Legislation”) as any information which is related to an identified or identifiable natural person. In practice, these include all data which are or can be assigned to a person in any kind of way. Personal data covers obvious information such as your name and contact details, and also less obvious information such as identification numbers, electronic location data, and other online identifiers.

4. User Rights

Under the Data Protection Legislation, you have the following rights, which we will always work to uphold:

• The right to be informed about our collection and use of your personal data.
• The right to access the personal data we hold about you.
• The right to have your personal data rectified if it is inaccurate or incomplete.
• The right to be forgotten (erasure).
• The right to restrict processing.
• The right to object to processing.
• The right to withdraw consent at any time where processing is based on consent.
• The right to data portability (where applicable).
• Rights relating to automated decision-making and profiling (we do not use your personal data in this way).

It is important that your personal data is accurate and up to date. If any of the personal data we hold about you changes, please keep us informed as long as we store that data.

Further information about your rights can be obtained from the Data Protection Commission. You also have the right to lodge a complaint with the Data Protection Commission. We would welcome the opportunity to resolve your concerns first, so please contact us.

5. What Data We Collect and How

Depending upon your use of our website and services, we may collect and hold some or all of the personal and non‑personal data described below. We do not knowingly collect “special category” or “sensitive” personal data, personal data relating to children, or data relating to criminal convictions/offences.

Information you provide

• Details submitted via forms; correspondence (chat, email, social media); survey responses; information provided during calls; entries to competitions or social media interactions; information shared when using our services or contacting us for other reasons; information provided as an employee, customer, or supplier of our customers who use our services.

Categories of personal data we may process to provide agreed services

• Identity and contact details (e.g., name, date of birth, nationality, marital status, occupation, employer, email, address, phone/fax, tax residency, PPS number or foreign equivalent, IPN, RBO, family details, ID scans).
• Business details (e.g., company name and contacts, business type/registration, invoices, expenses, receipts, transaction info, payroll data where applicable).
• Financial information (e.g., bank details, payment information).
• Registration information and communications (including call recordings and emails).
• Biometric data (facial scan data extracted from photo/video) for identity verification during onboarding as part of KYC checks and for fraud prevention.
• Information about other persons (e.g., spouse/family) necessary to comply with KYC/AML obligations; you confirm you have brought this notice to their attention beforehand.
• Further information as may be required to comply with AML/CTF laws and regulations.

Information we collect automatically when you visit our websites

• Technical data (IP address, browser type/version, time zone, device language, OS/platform, device identifiers, VPN use, mobile network details).
• Usage data (pages viewed, links clicked, response times, errors, session length, interaction data, referrals/exits).
• Payment data (card details) only if you make a payment through the website.
• Public/social data for enhanced due diligence and sanctions screening.

6. How We Use Customers’ Personal Data

Under the Data Protection Legislation, we must always have a lawful basis for using personal data. Depending on the context, we use your information to:

• Verify identity (KYC/AML), which may include biometric data.
• Establish and maintain companies for clients and provide services in compliance with applicable laws and regulations (company law, tax, AML/CTF, beneficial ownership, financial sanctions, market abuse, employment law, etc.).
• Perform contracts with clients or with you; operate/maintain bank accounts and financial transactions where applicable.
• Develop and maintain professional relationships with service providers (e.g., legal, audit).
• Provide marketing communications with your consent and where legally permissible; you may opt out at any time by contacting [email protected].
• Protect our services using tools such as Google reCAPTCHA Enterprise; see Google’s Privacy Policy and Terms for more information.

Legal bases we rely on

• Performance of a contract (including pre‑contract steps at your request).
• Legitimate interests (balanced against your rights and freedoms).
• Compliance with legal obligations.
• Consent (where relied upon; you may withdraw at any time).

Third‑Party Processors

We may engage third‑party processors to help us provide our services. These processors may collect and use your personal data on our behalf in accordance with their own privacy policies. For questions, contact [email protected].

7. How Long We Keep Customers’ Personal Data

We will not keep your personal data longer than necessary for the purposes for which it was collected. According to the Companies Act 2014, we retain accounting records for a minimum of six years following the end of the financial year to which they relate. Our websites are not intended for children under 13. If you believe we hold information about a child under 13, please contact us so we can delete it.

8. How and Where We Store or Transfer Customers’ Personal Data

We store some personal data in Ireland and, where relevant, within the EEA. Where transfers occur to countries with adequate protection or under appropriate safeguards (e.g., standard contractual clauses), we ensure equivalent protection to that required under the Data Protection Legislation. You may request more information or opt out of transfers outside Ireland by contacting [email protected].

Security measures include:

• Limiting access to personnel with a legitimate need‑to‑know and confidentiality obligations.
• Data breach procedures including notification to you and/or the Data Protection Commission where legally required.

9. Do We Share Customers’ Personal Data?

We do not share your personal data with third parties except:

• In the context of a sale, transfer, or merger of our business (the new owner may continue to use your personal data as set out in this Policy).
• Where required by law, court order, regulatory or governmental authorities, auditors, or financial institutions.
• With contracted third parties (e.g., financial, auditing services) to supply certain services.

Where sharing occurs, we ensure appropriate safeguards as described in Section 8, including for transfers outside Ireland.

10. How Can a Customer Access Their Personal Data?

You may submit a “subject access request” in writing to the contact details in Section 2. There is normally no charge unless a request is manifestly unfounded or excessive. We will respond within one month of receipt (extendable up to three months for complex requests; we will keep you informed).

11. How Do We Use Cookies?

This website uses cookies to support technical performance and security, to monitor usage, and as part of links to third‑party platforms. Please see our Cookie Policy for details.

12. Specific Provisions for California Residents

If you are a California resident under the California Consumer Privacy Act (CCPA), you have specific rights regarding your personal information. Over the past twelve months, we may have collected categories described in Section 5 from you or third‑party sources. We use and disclose information as described in Section 6 and Section 9. We do not sell personal information as defined by the CCPA.

You may request disclosure, access, or deletion (subject to exceptions) and will not be discriminated against for exercising your rights. To make requests, email [email protected]. We will verify your request using information associated with your account; government ID may be required. A request for access can be made only within a 12‑month period and disclosures will cover the 12‑month period preceding your request. We may charge a fee where requests are excessive, repetitive, or manifestly unfounded.

13. How Customers Can Contact Us

Any organisation or individual may file a complaint or report about unlawful personal information handling. We will handle complaints within timeframes stipulated by Irish law and provide the outcome.

14. Changes to this Privacy Policy

We may change this Privacy Policy from time to time (for example, if the law changes, or if our business changes in a way that affects personal data protection). Any changes will be posted on our website and you will be deemed to have accepted the terms on your first use of our website following the alterations. We recommend that you check this page regularly to stay up‑to‑date.