Trademark Registration in EU

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EU Trademark Submission 

To begin with, let us give a clear definition of a trademark. A trademark is a distinctive symbol that helps users recognise your brand from competitors. EU trademark submission gives its owners exclusive rights for using a mark in all current and future countries of the European Union. A proprietor of the EU-registered trademark can be any natural or legal person including authorities established under public law.  In the European Union, one can trademark a name, signs, words, designs, letters, numerals, colorous, shapes of goods or packaging of goods. To be eligible for registration, your trademark must be distinctive and must not describe what you sell.  Adidas lost its three-stripe trademark in a European court battle as it was admitted “not distinctive enough”. Source: https://unsplash.com

Benefits of Trademark Registration

Trademark submission in the European Union is not obligatory. You can use an unregistered trademark for promoting your business and services. Nevertheless, trademark submission opens exclusive rights to use, franchise, and sell your mark. To be more precise, it carries a wide range of benefits. Here they are:

  • protection from plagiarism and protection of your business identity;
  • safeguard of your reputation;
  • a registered trademark can become your main marketing tool and help to position your goods and services on marketplaces;
  • it provides you with legal rights to use the trademark and avoid reliance on common law rights which can be difficult to defend;
  • It helps prevent the importation of counterfeit foreign goods.

The Cost of Trademark Submission in EU

So, a registered trademark in the EU gives you exclusive rights as well as grants you an extensive range of benefits. Here, it’s time to shed light on the matter that concerns the majority of readers. What is the cost of trademark submission in the European Union? In the EU, the registered mark cost starts from €850 for one class. The fee for the second class is €50, the fee for three or more classes is €150 for each class.

Please note that EUIPO only examines trademarks and processes any email related only AFTER they’re paid for. NO state fee refund is given in case IPO rejects your application. Chern & Co does NOT provide a refund for services provided in case your registration application is rejected either. Therefore, it’s important to plan the brand registration process beforehand as it can be refused with no refunds. You can go through a checklist on the European Union Intellectual Property Office to ensure that your application proceeds smoothly. 

Trademark Submission in European Union with Chern & Co

At Chern & Co, we ensure a smooth and hassle-free trademark submission process to our clients.  Don’t hesitate to contact our managers for a private consultation!

Disclaimer: The content of this page is for acquainting purposes only and is subject to change. It does not constitute any professional advice. No liability is accepted by Chern & Co for any actions taken or not taken in reliance on the information set out in this article. Professional, legal or tax advice should be obtained before taking or refraining from any action.

Trademark Registration in EU

What’s Included:
  • Trademark filing with Chern & Co except for state fees

Why Choose Chern & Co?

Safe & Trustworthy

All payments are encrypted and handled via trusted providers. Your corporate data is processed securely and confidentially.

Flexible Payments

Visa, Mastercard, Crypto, American Express, PayPal, Apple Pay. Clear invoices and instant receipts for every order.

company management service

Leading Authorised Agent

Certified CRO agent with deep expertise in Irish company law and non‑resident formations.
company package

Transparent Terms

Clear online terms & conditions, fixed prices, and no hidden fees across all services.

Dedicated Support

Guided registration for EU and non‑EU residents with responsive, expert assistance.

FAQ Section

No, physical presence is not required. You can register a private company limited by shares or a company limited by guarantee entirely remotely, with all documents signed digitally and couriered where necessary.
The process typically takes 7–10 working days after completing AML/KYC checks and preparing your documentation. Timelines may vary depending on CRO processing times and additional registrations, such as intra-EU VAT registration.
We accept bank transfers, major credit/debit cards, crypto payments, and selected online payment systems. All fees must be paid in advance before we start the incorporation and standard business occupation registration process.
Yes. Many of our clients are non-residents. We handle the full process remotely, including providing a registered Irish address, company secretary services, and nominee director options for compliance with Irish law.
No, every Irish company must have a registered office in Ireland. Our Prime Business Formation Package includes a compliant Irish address service for official correspondence and CRO filings.
It’s our all-in-one service for non-residents. It covers incorporation, registered office, company secretary, nominee director (if needed), RBO filing, tax registrations, and support with intra-EU VAT registration.
You’ll need passport copies and proof of address for all directors, shareholders, and beneficial owners. Additional documents may be required for specific activities or if you plan an intra-EU VAT registration.
Ireland offers a 12.5% corporate tax rate, EU market access, strong international reputation, and straightforward compliance procedures. We also assist with company strike-off if you later decide to close your business.
Most clients choose a private company limited by shares, but we also assist with company limited by guarantee and other structures depending on your goals and business occupation type.

Regulatory Disclosure

Chern & Co Ltd is a licensed Trust and Company Service Provider (TCSP) in Ireland, authorised and supervised by the Department of Justice.

Our official registration reference is TCSP APP/1211/2018, and we are listed in the public TCSP register maintained by the Irish Anti-Money Laundering Compliance Unit.

Compliance • AML • TCSP
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See what our clients say:

Dennis Hoffmann
Ad.run

“Outstanding service!
Extremely professional, fast and friendly.
Would recommend them at any time!”

Max Malloy
Photography

“Outstanding service!
“Excellent service, very fast and responsible team, highly recommended! Registered my company just in few days with no problems”

Danil Sonin
Amazon Seller

“Great service. Recommending.
I met Alex at a conference.
I am fully satisfied with our cooperation”

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Entrepreneur, Surfer

“This company is one of the best in the EU. They know what they are doing and they communicate with you effectively so that they understand your needs”

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