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Trademark Registration in EU

We understand that starting a business can be challenging. Our fees are affordable and come with excellent customer service.


EU Trademark Submission 

To begin with, let us give a clear definition of a trademark. A trademark is a distinctive symbol that helps users recognise your brand from competitors. EU trademark submission gives its owners exclusive rights for using a mark in all current and future countries of the European Union. A proprietor of the EU-registered trademark can be any natural or legal person including authorities established under public law.  In the European Union, one can trademark a name, signs, words, designs, letters, numerals, colorous, shapes of goods or packaging of goods. To be eligible for registration, your trademark must be distinctive and must not describe what you sell.  Adidas lost its three-stripe trademark in a European court battle as it was admitted “not distinctive enough”. Source:

Benefits of Trademark Registration

Trademark submission in the European Union is not obligatory. You can use an unregistered trademark for promoting your business and services. Nevertheless, trademark submission opens exclusive rights to use, franchise, and sell your mark. To be more precise, it carries a wide range of benefits. Here they are:

  • protection from plagiarism and protection of your business identity;
  • safeguard of your reputation;
  • a registered trademark can become your main marketing tool and help to position your goods and services on marketplaces;
  • it provides you with legal rights to use the trademark and avoid reliance on common law rights which can be difficult to defend;
  • It helps prevent the importation of counterfeit foreign goods.

The Cost of Trademark Submission in EU

So, a registered trademark in the EU gives you exclusive rights as well as grants you an extensive range of benefits. Here, it’s time to shed light on the matter that concerns the majority of readers. What is the cost of trademark submission in the European Union? In the EU, the registered mark cost starts from €850 for one class. The fee for the second class is €50, the fee for three or more classes is €150 for each class. Please note that EUIPO only examines trademarks and processes any email related only AFTER they’re paid for. NO state fee refund is given in case IPO rejects your application. Chern & Co does NOT provide a refund for services provided in case your registration application is rejected either. Therefore, it’s important to plan the brand registration process beforehand as it can be refused with no refunds. You can go through a checklist on the European Union Intellectual Property Office to ensure that your application proceeds smoothly.  The SME refund program is currently operating in the European Union – this means 75% of the application fee will be returned to your company’s bank account. We charge an additional fee of €150 for a grant application submission. By applying for the grant, you save up to €600 for trademark registration. Contact us to register a trademark with a reimbursement! The offer is valid for a limited time! [button link=”#” color=”orange” newwindow=”yes”] Apply for Grant Now[/button]

Trademark Submission in European Union with Chern & Co

At Chern & Co, we ensure a smooth and hassle-free trademark submission process to our clients. We charge an additional fee of €450 for our services that include handling all the nuances of a trademark submission and a European representative for a year. Don’t hesitate to contact our managers for a private consultation!

Trademark Registration in EU

What’s Included:

  • Trademark filing with Chern & Co except for state fees

What You Need To Know

Frequently Asked Questions

Setting up a company in Ireland carries plenty of benefits. These are the smooth process of annual returns submission, low Ireland corporate tax rate (lowest in the EU), official documentation in English, access to the European market, the brilliant reputation of Ireland as a business-friendly country, availability of progressive and educated workforce.

It takes just a few hours to fill in and prepare necessary company documents and forms. Once documents are submitted to the CRO, it usually takes 3-5 days to issue a company registration number. Due to the impact of Covid-19, the Companies Registration Office may process applications for up to 2 weeks.

Yes, there is no need to physically come to Ireland to set up a company. Certainly, you are more than welcome to visit the country. It’s beautiful! Forms are uploaded digitally using scanned pdf files of original signatures. Please note, CRO does not accept digital signatures done by typing a name or drawing a signature.

A company is a legal entity separate and distinct from those who own or run it. In order to incorporate a company a Form A1 shall be filled in and submitted together with a Constitution to the Registrar of Companies with scanned signed originals. Anyone can register a company themselves. However, it is advised to use a professional to ensure compliance with the Companies Act 2014. Each company must have a director and a secretary, must carry business in the state and have a registered office address in Ireland.

Limited company is a separate entity from a legal person. Ltd companies are limited by shares. If business is liquidated, the company’s liabilities are treated separately to those of its shareholders and directors, in a way, protecting them from debt and financial losses of the business itself. Partnerships, on the other hand, have limited and unlimited partners who are treated as legal persons. Unlimited partners are responsible for all debt and liabilities accrued by the business.

A company can be closed or wound up by a process called Voluntary Strike-Off. This is a quick and easy way to dissolve the company without any consequences for the founders and directors. Both trading and non-trading companies can be closed. The main criteria for eligibility would be no debts and no assets above €150. If this condition is not met, the company shall be liquidated or will be struck off the register by CRO by a process called Involuntary Strike Off with possibility of fine. Book in a free consultation to discuss winding up of your company.

LTD Companies and Partnerships For Overseas Residents

Not in the Ireland? We offer a wide range of international packages

Chern & Co team offers Registered Office Address, Business Address, Company Secretary, Nominee Director, Nominee Shareholder and other professional services to international customers who need to set up a branch or present in the European Union.


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Chern & Co Ltd
18 Mallow Street Upper
V94 N12Y

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9 am – 5 pm

Company Registration: 604324

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