Trademark Registration in the United States

A trademark is a type of intellectual property and a way of distinguishing and identifying a product or service of one business from those of another business. In simple words, this is an easily recognizable logo, design, symbol, or phrase that denotes a specific product and helps users distinguish it. The USPTO (United States Patent and Trademark Office) accepts trademarks in the form of words, logos, slogans, colour schemes, smells, and sounds. Continue reading to learn more about trademark registration in the USA!

Benefits of Trademark Registration in the USA

Trademark registration in the USA is not obligatory. You can use an unregistered trademark for promoting your business and services. Nevertheless, trademark submission opens exclusive rights to use, franchise, and sell your mark. To be more precise, it carries a wide range of benefits. Here they are:

• protection from plagiarism and protection of your business identity;
• safeguard your reputation;
• a registered trademark can become your main marketing tool and help to position your goods and services on marketplaces;
• it provides you with legal rights to use the trademark and avoid reliance on common law rights which can be difficult to defend;
• It helps prevent the importation of counterfeit foreign goods.

US Trademark Registration Cost

The government fee for trademark submission in the USA is 450 USD.  However, just like in the United Kingdom and the European Union, almost all trademark fees are calculated on a “per class” basis. Consequently, if your goods and services fall under more than one class*, the overall cost will get higher.
Please, note, that we charge an additional fee of 250 USD  for our services including handling all the nuances of a trademark submission with USPTO. Applying for trademark submission with Chern & Co takes around a year to complete. We do our best to register your trademark within the fastest time. However, we are not responsible for delays that happen for reasons that are beyond our control.
Please, notice no refund of the state fee is given in case IPO rejects your application. Chern & Co does not provide a refund for services provided in case your registration application is rejected either.

*Upon registration, you will have to specify classes for which your trademark will be submitted. Products and services that will be associated with your product are called classes.

Want to learn how to protect a trademark? Here are 6 essential tips that will help you safeguard your trade mark.

Trademark Registration in the United States with Chern & Co

For over a decade, our company has been providing professional assistance on trademark registration to business owners of all sizes. Our specialists are aware of all the nuances of trademark submission in the United Kingdom and will gladly provide you with a free consultation. Do not hesitate to contact us!  

Disclaimer:
The content of this page is for acquainting purposes only and is subject to change. It does not constitute any professional advice. No liability is accepted by Chern & Co for any actions taken or not taken in reliance on the information set out in this article. Professional, legal or tax advice should be obtained before taking or refraining from any action.