A trademark is a type of intellectual property that distinguishes and identifies a product or service of one business from those of another. In the United Kingdom, trademarks can be in the form of words, including personal names, slogans or phrases, smells, colours, designs, gestures and movements, the shape of goods or their packaging, sounds, brand memes, company names, domain names, and the combination of all the abovementioned.
To be accepted in Great Britain, a trademark needs to be distinctive and sufficiently different from other registered trademarks in the same or similar field. On the contrary, the UK trademark law does not qualify for registration those trade marks that are offensive or against the law, are misleading or deceptive, customary in the field, too common and not distinctive as well as those that look too similar to state symbols.

Why Register for a Trademark

Trademark submission in the UK not obligatory. You can use an unregistered trademark for promoting your business and services. Nevertheless, trademark submission opens exclusive rights to use, franchise, and sell your mark. To be more precise, it carries a wide range of benefits. Here they are:

• protection from plagiarism and protection of your business identity;
• safeguard of your reputation;
• a registered trademark can become your main marketing tool and help to position your goods and services on marketplaces;
  
• companies trading on Amazon can only open brand registry with having a trade mark registered;
• it provides you with legal rights to use the trademark and avoid reliance on common law rights which can be difficult to defend;
• It helps prevent the importation of counterfeit foreign goods.

The Cost of Trademark Registration in the UK

Our company provides trademark submission services for all those who want to avoid the hassle of making it on their own. It generally takes from 2.5 to 3.5 months from the moment of the first application to complete trademark registration in Great Britain. The state application fee for one class* is £ 170 (+ £ 50 for each additional class).
We charge additional fee for helping prepare and file registration applications to the UK Intellectual Property Office (IPO). The cost of the trademark application with Chern & Co is 250 €. The service includes a British representative for 1 year. The number of classes does not matter.
Please, notice no refund of the state fee is given in case IPO rejects your application. Chern & Co does not provide a refund for services provided in case your registration application is rejected either.

*Upon registration, you will have to specify classes for which your trademark will be submitted. Products and services that will be associated with your product are called classes.

Want to learn how to protect a trademark? Here are 6 essential tips that will help you safeguard your trade mark.

Register a Trademark in Great Britain With Chern&Co

For over a decade, our company has been providing professional assistance on trademark registration to business owners of all sizes. Our specialists are aware of all the nuances of trademark submission in the United Kingdom and will gladly provide you with a free consultation. Do not hesitate to contact us! 

Disclaimer:
The content of this page is for acquainting purposes only and is subject to change. It does not constitute any professional advice. No liability is accepted by Chern & Co for any actions taken or not taken in reliance on the information set out in this article. Professional, legal or tax advice should be obtained before taking or refraining from any action.