Trademark Registration in the UK

UK trademark registration with Chern & Co helps you apply to the UK Intellectual Property Office, protect your brand in Great Britain, and includes a British representative for 1 year. State fees are paid separately.

A trademark is a type of intellectual property that distinguishes and identifies a product or service of one business from those of another. In the United Kingdom, trademarks can be in the form of words, including personal names, slogans or phrases, smells, colours, designs, gestures and movements, the shape of goods or their packaging, sounds, brand memes, company names, domain names, and the combination of all the abovementioned. To be accepted in Great Britain, a trademark needs to be distinctive and sufficiently different from other registered trademarks in the same or similar field. On the contrary, the UK trademark law does not qualify for registration those trade marks that are offensive or against the law, are misleading or deceptive, customary in the field, too common and not distinctive as well as those that look too similar to state symbols.

Why Register for a Trademark

Trademark registration in the UK is not obligatory. You can use an unregistered trademark for promoting your business and services. Nevertheless, trademark submission opens exclusive rights to use, franchise, and sell your mark. To be more precise, it carries a wide range of benefits. Here they are:

  • protection from plagiarism and protection of your business identity;
  • safeguard of your reputation;
  • a registered trademark can become your main marketing tool and help to position your goods and services on marketplaces;
  • Amazon Brand Registry accepts a registered UK trade mark or a pending UK IPO application;
  • it provides you with legal rights to use the trademark and avoid reliance on common law rights which can be difficult to defend;
  • It helps prevent the importation of counterfeit foreign goods.

The Cost of Trademark Registration in the UK

Our company provides trademark submission services for all those who want to avoid the hassle of making it on their own. It generally takes around 3 to 4 months from the moment of the first application to complete trademark registration in Great Britain. The state application fee for one class* is £205 (+ £60 for each additional class). We charge additional fee for helping prepare and file registration applications to the UK Intellectual Property Office (IPO). The cost of the trademark application with Chern & Co is 250 €. The service includes a British representative for 1 year. The number of classes does not matter. Please note that NO state fee refund is given in case IPO rejects your application. Chern & Co does NOT provide a refund for services provided in case your registration application is rejected either. *Upon registration, you will have to specify classes for which your trademark will be submitted. Products and services that will be associated with your product are called classes. Want to learn how to protect a trademark? Here are 6 essential tips that will help you safeguard your trade mark.

UK trademark application service

We prepare and file your trademark application to the UK Intellectual Property Office and support your submission from start to finish.

  • Preparation and filing with the UK IPO
  • UK representative for 1 year included, which applicants based outside the UK need as an address for service
  • State fees are payable to the UK IPO separately
  • Our service covers any number of classes. Classes are the product and service categories your mark will cover.

Who this helps

Founders and companies in Ireland and elsewhere who want to register a trademark or a business name in the UK and protect their brand when trading in Great Britain.

Register a Trademark in Great Britain With Chern&Co

For over a decade, our company has been providing professional assistance on trademark registration to business owners of all sizes. Our specialists are aware of all the nuances of trademark submission in the United Kingdom and will gladly provide you with a free consultation. Do not hesitate to contact us! 

Disclaimer: The content of this page is for information purposes only and is subject to change. It does not constitute any professional advice. No liability is accepted by Chern & Co for any actions taken or not taken in reliance on the information set out in this article. Professional, legal or tax advice should be obtained before taking or refraining from any action.

Trademark Registration in the UK

What’s Included:
  • Preparation and filing of your UK trademark application with the UK IPO
  • British representative for 1 year included
  • State fees are payable separately, our service covers any number of classes

Why Choose Chern & Co?

Safe & Trustworthy

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Flexible Payments

Visa, Mastercard, Crypto, American Express, PayPal, Apple Pay. Clear invoices and instant receipts for every order.

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Leading Authorised Agent

Certified CRO agent with deep expertise in Irish company law and non‑resident formations.
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Transparent Terms

Clear online terms & conditions, fixed prices, and no hidden fees across all services.

Dedicated Support

Guided registration for EU and non‑EU residents with responsive, expert assistance.

Regulatory Disclosure

Chern & Co Ltd is a Trust and Company Service Provider (TCSP) in Ireland, authorised and supervised by the Department of Justice.

Our official registration reference is TCSP APP/1211/2018, and we are listed in the public TCSP register maintained by the Irish Anti-Money Laundering Compliance Unit.

Compliance • AML • TCSP

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