TikTok Shop has been open to sellers in Ireland since 10 December 2024. Irish brands, shops and creators can now sell products directly inside the TikTok app, through videos, LIVE streams and the Shop tab. This guide explains who can sell on TikTok Shop in Ireland, what you need to open a seller account, and how to set up your business, VAT and accounting so that your TikTok Shop is fully compliant from the first order.
Is TikTok Shop available in Ireland?
Yes. TikTok Shop launched in Ireland and Spain on 10 December 2024. Buyers in Ireland can shop in the app, and Irish businesses register through TikTok Shop Seller Center Ireland. Sellers can list products in the Shop tab, tag them in short videos, sell during LIVE streams and work with creators through the affiliate programme.
Who can sell on TikTok Shop in Ireland?
When you sign up in Seller Center, you choose one of two seller types:
| Sole trader | Legal entity (company) | |
|---|---|---|
| Who it suits | Individuals and small sellers starting out | Established businesses and brands planning to grow |
| Registration | Registered with Revenue as self-employed; business name with the CRO if you trade under a different name | Irish limited company registered with the Companies Registration Office (CRO) |
| Numbers TikTok asks for | Tax number, and business registration number if you have one | Company registration number and VAT number |
| Bank account | EU bank account in your own name | EU bank account in the company’s name |
| Liability | You are personally liable for business debts | The company’s liability is separate from yours |
What you need to open a TikTok Shop seller account
- A valid EU-issued ID or passport, and proof of your residential address dated within the last three months
- For a sole trader: your business name and registration number, if you are a registered trader
- For a company: the company registration number, the VAT number and details of the ultimate beneficial owners (UBOs)
- A registered business address and a warehouse address in Ireland, unless you apply for intra-EU selling
- An EU bank account in the name of the seller or the company, with a copy of the first page of a bank statement
- Customer contact details: email, phone number and a return address
- A live identity check by video or through a verification provider
TikTok updates its onboarding rules from time to time, so check the current requirements in Seller Center before you apply.
Sole trader or limited company for TikTok Shop?
A sole trader registration is the fastest way to start: you register with Revenue as self-employed and pay income tax on your profits through an annual tax return. See our sole trader registration service. If you trade under a name that is not your own, you also need a business name registration with the CRO.
A limited company suits sellers who expect higher turnover, want to protect personal assets or plan to work with brands and suppliers. TikTok asks a company for its CRO registration number and VAT number, and the company must have a registered office in Ireland. Before you choose a name for your shop or company, run our free company name check. For a detailed comparison, read sole trader or limited company.
VAT for TikTok Shop sellers in Ireland
- You must register for VAT once your turnover from selling goods exceeds the Revenue threshold of EUR 85,000 a year (EUR 42,500 for services).
- TikTok Shop asks companies for a VAT number when they open a seller account, so many companies register for VAT before they start selling.
- If you sell to buyers in other EU countries and your cross-border sales exceed EUR 10,000 a year, VAT is due in the buyer’s country. The One Stop Shop (OSS) lets you report this VAT through one Irish return.
- If you import stock from outside the EU, for example from China or the UK, you need an EORI number for customs.
We handle VAT registration in Ireland for sole traders and companies.
Bank account for your TikTok Shop
TikTok pays out your sales to an EU bank account, and the name on the account must match the seller: your own name for a sole trader, the company’s name for a company. We help companies with opening a business bank account.
Tax and accounting for TikTok Shop income
Income from TikTok Shop is taxable like any other business income. Keep records of every payout, TikTok commission and fee, refund, shipping cost and stock purchase.
- Sole traders report their profit on an annual income tax return (Form 11). See our Form 11 filing service.
- Companies pay corporation tax on profits, file a corporation tax return and an annual return with the CRO.
- VAT-registered sellers file VAT returns every two months.
Our accounting services cover bookkeeping, VAT returns and year-end accounts for online sellers.
Protect your brand on TikTok Shop
Popular products on TikTok are copied quickly. A registered trademark lets you report copycat listings and protects your shop name and logo. See our trademark registration service for Ireland and the EU.
How to start selling on TikTok Shop in Ireland
- Choose your business structure: sole trader or limited company.
- Register the business with Revenue and, where needed, the CRO.
- Register for VAT if you are a company or expect to pass the threshold.
- Open an EU bank account in the seller’s name.
- Sign up in TikTok Shop Seller Center Ireland, choose your seller type and complete the identity check.
- List your products, set up shipping and returns, and start selling through videos, LIVE and creators.
Frequently asked questions
Is TikTok Shop available in Ireland?
Yes. TikTok Shop has been available to buyers and sellers in Ireland since 10 December 2024.
Can I sell on TikTok Shop as an individual in Ireland?
Yes, as a sole trader. You register with Revenue as self-employed and sign up in Seller Center as a sole trader with your ID, proof of address and an EU bank account in your name.
Do I need a company to sell on TikTok Shop?
No. Sole traders can sell. A limited company is a better fit if you expect higher sales, want limited liability or plan to work with brands.
Do I need a VAT number to sell on TikTok Shop in Ireland?
A company is asked for a VAT number when it opens a seller account. A sole trader must register for VAT once sales of goods pass EUR 85,000 a year.
Can a non-resident sell on TikTok Shop Ireland?
TikTok asks a company for a registered business address and a warehouse address in Ireland. A non-resident can sell through an Irish limited company with an Irish registered office and a fulfilment address in Ireland.
Does TikTok Shop charge fees?
Yes. TikTok charges a commission on each order, and affiliate creators receive the commission you agree with them. Check the current rates in Seller Center.
Starting a TikTok Shop in Ireland?
We register your business with Revenue and the CRO, arrange VAT registration and keep your accounts, so you can focus on selling.
Have questions? Contact us for a free consultation.
Disclaimer: The content of this page is for information purposes only and is subject to change. It does not constitute professional advice. No liability is accepted by Chern & Co for any actions taken or not taken in reliance on the information set out on this page. Professional, legal or tax advice should be obtained before taking or refraining from any action.
